We turn ad spend into predictable revenue — not screenshots of impressions.
TRAFIXEL is a performance-driven digital marketing company in Patna that scales D2C, local, and B2B brands with Google Ads, Meta, YouTube & PMax — engineered on landing pages, CRO, and full-funnel tracking, compounded by SEO, AIO & GEO. You see every rupee, every lead, every sale — in one live dashboard.
BUILT FOR AMBITIOUS BIHAR-BORN AND INDIA-FIRST BRANDS
Real client logos drop in as case studies are published. TRAFIXEL never uses fabricated brand marks.
Most Patna agencies report on numbers that don't pay your salary.
Every month you get a PDF full of impressions, reach, and post likes. None of it answers the only question that matters: did this bring in customers?
Vanity metrics we don't report
- Impressions
- Reach
- Followers
- Post likes
- Video views (unqualified)
- Website sessions
- Bounce rate in isolation
Business metrics we live and die by
- Qualified leads / demos booked
- Cost per qualified lead (CPQL)
- Pipeline generated (₹)
- Revenue attributed
- ROAS by channel & campaign
- Customer acquisition cost (CAC)
- LTV : CAC ratio
What "performance-driven" actually means at TRAFIXEL.
Every campaign has a business outcome
We start with one number — leads, pipeline, revenue, or CAC — and every asset traces back to it.
Live dashboard, not monthly PDF
Looker Studio dashboard, granted on day one. You see what we see, when we see it.
Written performance guarantee
Miss the agreed baseline, and next month's fee is waived until we hit it.
Attribution before spend
GA4, GTM, conversion tracking, and offline conversion import set up before a single ad runs.
The PIXEL Framework™ — how TRAFIXEL turns marketing spend into revenue.
A repeatable, auditable five-stage system. Every client engagement runs on it, every dashboard is structured around it, and every monthly review references it.
Position
Sharpen the offer, ICP, and message before spending a rupee.
Instrument
GA4, GTM, CAPI, offline conversions, dashboards — attribution first.
eXperiment
Small, cheap tests across channels to find what compounds.
Execute
Double down on winners. Kill losers fast. Publish weekly.
Learn
Every 30 days: what worked, what didn't, what changes. In writing.
Performance marketing first. Everything else, in the same stack.
Paid media is our flagship — where we scale businesses fastest. SEO, AIO, and GEO compound the results over time. Most clients start with two or three services; every one plugs into the same PIXEL Framework and the same live dashboard.
Performance Marketing
Full-funnel paid growth — cross-channel, revenue-attributed. Our flagship.
Google Ads
Search, Shopping, YouTube, PMax — profitable from month 1.
Meta Ads
Facebook + Instagram, tuned for ROAS, not reach.
Lead Generation
Qualified leads, not form-fills. CPL committed in advance.
Landing Page Design
High-converting pages built for cold paid traffic.
Sales Funnels
From ad click to closed deal — mapped and instrumented.
Conversion Rate Optimization
A/B testing, heatmaps, funnel repair — squeeze more from every click.
Marketing Automation
CRM, WhatsApp, and lifecycle flows wired end-to-end.
SEO
Compounding organic growth alongside your paid engine.
Local SEO
Own the Patna & Bihar Map Pack for high-intent searches.
AIO / GEO — AI Search
Get cited by ChatGPT, Gemini, Perplexity — the new SERP.
Content Marketing
Content that ranks, converts, and gets cited by AI.
Social Media Marketing
Organic + paid, aligned to a business outcome.
Email Marketing
Sequences that recover carts and re-open pipeline.
Website Development
Marketing-ready sites that ship in weeks, not months.
Brand Strategy
Positioning that makes every ad cheaper to run.
Performance marketing to scale your business — measured in revenue.
This is what we do best. Full-funnel paid campaigns across Google, Meta, and YouTube — built to scale profitably. One dashboard, one goal, one number. If we don't move that number, we tell you before you have to ask.
See the full service- Channel-agnostic — we pick winners based on your CAC, not our commissions
- GA4 + GTM + Meta CAPI + offline conversion import — set up before spend
- Weekly channel-mix review, monthly budget re-allocation to scale winners
- Cohort and LTV reporting, not just last-click
- Built to scale from ₹1L/mo test budgets to ₹50L+/mo campaigns
Google Ads that print pipeline — not just clicks.
Search, PMax, YouTube, and Shopping campaigns tuned to a target CPA or ROAS agreed at kickoff. Enhanced conversions, offline conversion import, and consent-mode v2 configured from day one.
Google Ads Management- Query-mining every 72 hours in the first month
- Negative keyword lists you actually own
- Landing page and ad-copy tests run in tandem
- Direct integration with your CRM for closed-loop reporting
Meta Ads for ROAS, not for reach.
Facebook and Instagram campaigns for D2C, coaching, real estate, and local retail — with a creative testing framework tuned for iOS-14 attribution and Conversions API. Cost caps, not hope.
Meta Ads Management- Hook–Body–CTA creative brief framework
- 3-2-2 creative testing cadence (3 hooks × 2 bodies × 2 CTAs)
- Advantage+ shopping and lead-gen with proper allow-lists
- Meta CAPI + first-party pixel for post-iOS attribution
Organic growth that compounds — for Google and AI search.
Paid gets you scale today. SEO, AIO, and GEO make it cheaper tomorrow. Every organic program includes technical, on-page, off-page, AI-Optimization (AIO), and Generative Engine Optimization (GEO) for ChatGPT, Gemini, and Perplexity.
SEO, AIO & GEO Services- 47-point technical audit at kickoff
- Silo architecture + internal linking map
- Content built to rank on Google AND be cited by AI
- Schema, Core Web Vitals, log-file analysis
- Monthly rank + revenue-share reporting alongside paid
Own the Patna Map Pack — for keywords that actually convert.
If your customer searches from Boring Road, Kankarbagh, or Bailey Road and you're not in the top 3 Map Pack results, you don't exist. We fix that.
Local SEO for Patna- Google Business Profile optimized, categorized, and posted weekly
- NAP-consistent citations across 40+ Indian directories
- Review generation workflow via WhatsApp + email
- Hyperlocal landing pages by neighborhood and industry
- Local schema and geo-modifiers across the site
Websites and landing pages built to sell, not to sit.
Marketing-ready from day one — fast, tracked, and structured for both Google ranking and AI-search citation. No template graveyards, no bloated builders.
Website & Landing Pages- Core Web Vitals green on real devices, not lab tests
- Full schema stack + Speakable + FAQPage baked in
- GA4 + GTM + conversion tracking wired at handover
- Editable by your team — no lock-in, no monthly platform fee
Built for the industries actually growing in Bihar and India.
Generic playbooks lose. Each industry gets a dedicated funnel, a dedicated creative testing framework, and a dedicated attribution setup.
Real Estate
Bailey Road, Boring Road, Danapur
Hospitals & Healthcare
PMCH / IGIMS corridor
Coaching & Education
BPSC / BSSC / UPSC
D2C & Ecommerce
Shopify, WooCommerce
Restaurants & Local Retail
Zomato/Swiggy + walk-ins
Manufacturing / B2B
IndiaMART, LinkedIn Ads
Personal Brands
Coaches, consultants
Service Businesses
Legal, CA, agencies
Real estate — Bailey Road, Boring Road, Danapur, and beyond.
Site-visit-first funnels for Patna developers and brokers. Every rupee tracked from ad click to booked site visit to closed deal.
- Google Ads + Meta Ads split by project type (2BHK, 3BHK, plots)
- WhatsApp automation for site-visit confirmation and reminders
- CRM-integrated attribution — closed deals feed back to Ads
- Neighborhood landing pages for Bailey Road, Boring Road, Anisabad, Khagaul
Targets are directional benchmarks — actual KPIs are committed after your kickoff audit.
Hospitals, clinics, and specialists — PMCH/IGIMS corridor and citywide.
Appointment-first, ethics-aware marketing for hospitals, clinics, dentists, IVF, and specialty centers. Local SEO plus paid, plus review generation, plus WhatsApp booking.
- Google Business Profile per location, categorized correctly
- Local pack ranking for high-intent specialty searches
- Review generation via post-visit WhatsApp workflow
- Compliant creative — no before/after misuse, no false claims
Targets are directional benchmarks — actual KPIs are committed after your kickoff audit.
BPSC, BSSC, UPSC, JEE, NEET, banking, and school marketing.
Admission-season peaks. Meta-first funnels with WhatsApp community lock-in and enrollment automation. Nobody else in Patna is running Meta creative this fast.
- Batch-launch campaign playbooks (30-day, 60-day, 90-day)
- WhatsApp community + broadcast list migration to CRM
- Meta creative refreshed weekly — no ad fatigue
- Retargeting from free webinar → paid enrollment
Targets are directional benchmarks — actual KPIs are committed after your kickoff audit.
Shopify and WooCommerce brands scaling profitably.
ROAS is table stakes. We optimize for MER, contribution margin, and repeat rate — the numbers that survive a Shopify boardroom.
- Blended MER reporting (not just channel ROAS)
- Advantage+ Shopping + Google PMax, layered correctly
- Klaviyo / Mailmodo flows recovering carts and re-buying customers
- Post-purchase attribution + LTV cohorts
Targets are directional benchmarks — actual KPIs are committed after your kickoff audit.
Restaurants, cafés, salons, and local retail across Patna.
Walk-ins and Zomato/Swiggy orders in the same dashboard. Local SEO, GBP posts, review generation, and geo-fenced Meta Ads that move actual footfall.
- GBP posts twice a week — offers, menu, events
- Geo-fenced Meta Ads with 1–3 km radius, dayparted
- Zomato/Swiggy dashboard integrated where API allows
- Review request automation post-visit / post-order
Targets are directional benchmarks — actual KPIs are committed after your kickoff audit.
Five stages. Fourteen days from contract to first live campaign.
Audit
47-point audit of your site, ads, tracking, and funnel. Free, no pitch.
Strategy
PIXEL Framework applied to your business. Written plan, agreed KPIs.
Instrument
GA4, GTM, CAPI, CRM, dashboards — before any ad spend.
Launch
First campaigns live within 14 days of contract signing.
Compound
Weekly reviews, monthly re-allocation, quarterly strategy resets.
Your live dashboard — not a PDF, not a Powerpoint.
Sample view of a TRAFIXEL client dashboard. You get access on day one. Every channel, every campaign, every rupee — attributed to a real business outcome.
| CHANNEL | SPEND | LEADS | CPL | ROAS |
|---|---|---|---|---|
| Google Ads · Search | ₹1,24,000 | 312 | ₹397 | 4.8x |
| Meta Ads · Advantage+ | ₹86,500 | 241 | ₹359 | 3.9x |
| SEO · Organic | — | 168 | ₹0 CAC | ∞ |
| Local SEO · GBP | — | 94 | ₹0 CAC | ∞ |
| Meta Ads · Retargeting | ₹22,300 | 58 | ₹384 | 6.1x |
| Email · Klaviyo flows | — | 44 | ₹0 CAC | 12.3x |
| Total | ₹2,32,800 | 917 | ₹254 | 5.2x blended |
Illustrative dashboard — client identities are anonymized until case studies are published.
Four principles we won't break.
You own everything
Ad accounts, GA4, GTM, domains, CRM — all in your name. Always.
No lock-in contracts
Month-to-month after the first 90 days. Cancel with 30 days notice.
Every scope is written
Custom proposal after your free audit. No hidden fees, no surprise line items, no secret rate cards.
Weekly written updates
Every Friday, a 5-line summary: what we did, what worked, what next.
Miss the baseline? Next month is on us.
At kickoff, we agree a leading-indicator baseline in writing — qualified leads, CPL, ranking movement, or GBP calls. If we miss it, we work the next month for free until we hit it. Not a marketing gimmick. A clause in the contract.
- Baseline agreed in writing before contract signing
- Reviewed at 30, 60, and 90 days
- Miss the baseline → next month waived
- Applies to retainer, not ad spend
Baseline or free.
No Patna agency publishes a written performance guarantee. We do. Because we're planning to be right about your numbers before we quote them.
Three ways businesses in Patna work with us.
We don't sell packages off a shelf. Every engagement is scoped after a free growth audit and priced against your goals, channels, and industry. Ad spend is separate and always billed by the platform, in your business's name.
Local Ignite
Local businesses & clinics in Patna
ex. GST · ex. ad spend
You want the Patna map pack, more GBP calls, and a clean local footprint before layering paid.
- Google Business Profile full optimization
- Local SEO — Patna map pack focus
- 30+ local citations, NAP-consistent
- Weekly GBP posts + review workflow
- GA4 + Search Console setup
- Monthly live-dashboard review
Growth Engine
SMEs, coaching, and clinics scaling paid + organic
ex. GST · ex. ad spend
You have product-market fit and want SEO, paid, and CRO working together — not siloed.
- Everything in Local Ignite
- Full SEO — technical, on-page, off-page, GEO
- Google Ads OR Meta Ads (managed)
- Landing page design (quarterly)
- GA4 + GTM + CAPI + offline conversion import
- Weekly written updates + monthly strategy call
Performance
D2C, real estate, and multi-location businesses
ex. GST · ex. ad spend
You're scaling ad spend and need attribution, CRO, and automation to compound the returns.
- Everything in Growth Engine
- Google Ads AND Meta Ads (managed)
- CRO program with monthly A/B tests
- Marketing automation + WhatsApp flows
- Weekly strategy call + Slack channel
- Written performance guarantee
Feature-by-feature — no surprises.
| Feature | Local Ignite | Growth Engine | Performance |
|---|---|---|---|
| Live dashboard access | |||
| Weekly written updates | |||
| Monthly strategy review | Async | ||
| Named strategist | |||
| Google Ads management | Managed | Managed | |
| Meta Ads management | OR Google | Both | |
| CRO / A/B testing | |||
| Marketing automation | |||
| Performance guarantee | Optional | ||
| Slack channel |
Bigger business? Multi-location, D2C, or enterprise?
We'll scope a written proposal after your free growth audit — priced against your goals, channels, and industry. No packages. No hidden add-ons.
TRAFIXEL vs freelancer vs in-house vs national agency.
| Capability | TRAFIXEL | Freelancer | In-house | National agency |
|---|---|---|---|---|
| Attribution setup before spend | Rare | Never | Sometimes | |
| Live dashboard access | Rare | Yes (internal) | Rare | |
| Written performance guarantee | Never | N/A | Rare | |
| Written scoped proposal | Rare | N/A | Sometimes | |
| Weekly written updates | Rare | N/A | Rare | |
| GEO / AI-search optimization | Never | Rare | Rare | |
| Local Patna presence | Yes | N/A | Directory-only | |
| Retainer flexibility | Locked-in | N/A | Locked-in |
Book a 30-min strategy call — walk away with a plan, not a pitch.
Get on a call with a senior strategist (not a sales rep). We'll unpack your current funnel, spot the biggest revenue leaks, and give you a custom growth roadmap you can action — with or without us.
- Deep-dive into your offer, funnel, and current ad performance
- Live diagnosis of tracking, attribution, and creative gaps
- Channel-mix recommendation: Google, Meta, YouTube, PMax
- Realistic CAC, ROAS, and scaling targets for your niche
- 90-day performance roadmap you keep — even if we don't work together
- Zero-pressure. No follow-up spam. No obligation.
What could your ad budget actually generate?
Directional math using median TRAFIXEL benchmarks (CPL ₹350, close rate 10%, deal size ₹25,000). Real numbers from your kickoff audit will replace these.
Take these even if you never hire us.
A real case study will live here — with real numbers, real client, real proof.
We're building TRAFIXEL pre-proof, on purpose. Instead of buying stock case studies or paraphrasing someone else's work, we're earning them. When this slot fills, it fills with a written client name, real KPIs, and a screenshot from the actual dashboard.
A real case study will live here — with real numbers, real client, real proof.
We're building TRAFIXEL pre-proof, on purpose. Instead of buying stock case studies or paraphrasing someone else's work, we're earning them. When this slot fills, it fills with a written client name, real KPIs, and a screenshot from the actual dashboard.
A real case study will live here — with real numbers, real client, real proof.
We're building TRAFIXEL pre-proof, on purpose. Instead of buying stock case studies or paraphrasing someone else's work, we're earning them. When this slot fills, it fills with a written client name, real KPIs, and a screenshot from the actual dashboard.
"I started TRAFIXEL because I got tired of decks that ignored the P&L."
After a decade watching Patna businesses pay for "digital marketing" that only produced impressions, I built the agency I wished existed — one that starts every engagement with the client's bank account, not with a media plan.
TRAFIXEL will not be the biggest agency in Bihar. It will be the one whose clients can point to a line item on their P&L and say "that came from them". That's the only bar we care about.
Roles that actually exist on your account.
You get a named strategist, not a support desk. Every role below is filled by a practitioner who has managed accounts at your scale before.
SEO leads
10+ yrs combined across ecom, local, B2B SEO
Paid media specialists
Google Ads & Meta Blueprint certified practitioners
Analytics engineers
GA4, GTM, CAPI, Looker Studio — full stack
Design & copy
Direct-response trained, not Canva-decorated
Automation ops
CRM, WhatsApp, Zapier, n8n
Content strategists
Trained on SEO + GEO simultaneously
TEAM · HEADSHOTS
CERTIFIED · PARTNERED · ACCREDITED
Partner logos verified and linkable once accounts are transferred at kickoff.
The exact tools your account runs on.
Ranking on Google is table stakes. Getting cited by ChatGPT is the next moat.
No other Patna agency is building for this. TRAFIXEL structures every page for citation by ChatGPT, Gemini, Claude, Perplexity, Copilot, and Google's AI Overviews — using entity relationships, definition blocks, comparison tables, original frameworks, and structured data most sites don't bother with.
- Entity graph mapping across your site's topical authority
- FAQPage + Speakable schema on every eligible section
- Definition-first content pattern LLMs prefer to cite
- Original frameworks (like PIXEL™) — unique names AI search remembers
- llms.txt file at root, updated as content ships
Real quotes will replace these placeholders as case studies publish.
“Our BPSC batch launch hit capacity in 11 days. Their WhatsApp funnel is unfair.”
“MER went from 1.8x to 3.6x in a quarter. They killed our worst campaign the first week.”
“Cost per site visit dropped 62%. Attribution finally makes sense.”
“Top 3 in the local pack for our specialty in 74 days. GBP reviews on autopilot.”
Video testimonials will drop in here as clients ship their stories.
Actually serving Patna. Not just claiming coverage.
A large share of "Patna digital marketing agency" search results are national agencies with no local presence, no local GBP, and no local reviews. We work with Patna businesses every day. We understand what a BPSC batch launch or a Bailey Road 3BHK campaign needs — because we're from Bihar.
Local SEO campaigns tuned by neighborhood.
For hyperlocal industries (real estate, clinics, restaurants, retail), we build dedicated landing pages per neighborhood — because "digital marketing agency Boring Road" is a different search intent than "digital marketing agency Danapur."
The Friday brief — one page, five wins, zero fluff.
Every Friday: what worked in our accounts this week, what broke, what we're testing next. Written for operators, not marketers.
The questions we get before every kickoff call.
Three steps. Fourteen days to first live campaign.
1 · Request the free audit
Fill the form. We audit within 1 business day.
2 · 30-min scoping call
We agree scope, baseline, and starting tier.
3 · Kickoff in 14 days
Instrument, then launch. Dashboard live day one.
Send a message. We're here to answer any question you may have.
Share a few details about your business and goals. We'll reply within one business day with next steps or a free 47-point growth audit.
Would you like to join our growing team?
We're hiring performance marketers, SEO leads, and creative strategists in Patna and remote.
Hr@trafixel.comHave a project in mind — or feedback for us?
We read every message. Send ideas, critiques, or partnership proposals.
Hi@trafixel.comStop paying for impressions.
Start being paid for results.
One free audit. One 30-minute call. One clear answer on whether TRAFIXEL is the right agency for your business. No pitch deck. No pressure.